Vítor Fraga, Secretário Regional dos Transportes e Turismo, anunciou um aumento de 18% nas verbas destinadas à promoção do Turismo nos Açores, actividade que tem trazido desenvolvimento e dinâmica ao arquipélago.
A estratégia traçada para 2015 assenta na promoção turística junto do consumidor final através da World Wide Web e também na divulgação através de “press trips”, “fam trips” e eventos âncora (desportivos, culturais, etc.).
18% more for the promotion of tourism in the Azores
Victor Fraga, Tranports and Tourism Regional Secretary announced a 18% funding increase for the Azores tourism promotion, an activity that has been bringing development and dynamics to the archipelago.
The strategy outlined for 2015 is based on tourism promotion near the final consumer through the World Wide Web and "press trips", "fam trips" and anchor events (sporting, cultural, etc.).
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